Smarter Trade Promotions. Stronger Margins.
Vividly empowers CPG brands to streamline trade promotion management, reconcile deductions with AI, and boost ROI through real-time forecasting and in-depth analytics.
Trusted by leading CPG brands
Real Brands. Real TPM Problems. Solved.
See how brands like Perfect Snacks, Waterloo, and NotCo fixed the same problems you’re facing—with Vividly.
Waterloo
“It was all Excel-based, but we have multiple salespeople. They all had their own systems for managing trade promotions. It wasn't one unified document. There were different versions of the document, so if I needed to find something, I had to make sure I was looking at the most recent version of the right one. It was just really difficult.”
Challenge: Rapid growth led Waterloo Beverages to struggle with tracking trade promotions and validating deductions using Excel spreadsheets managed by a small sales team.
Solution: Vividly streamlined data management, facilitated report sharing between teams, and maintained a centralized record of trade promotions and deductions. Additionally, its responsive adaptation to user feedback, incorporating suggestions into software updates, made it a valuable partner for Waterloo.
Perfect Snacks
“Every four weeks, we would have to pull all these files and copy-paste them into the forecasting file. We would then have to manually review and scrub all that data — it would take us nearly two full days, no exaggeration. It was always this huge undertaking... We could kind of make things work with Excel but it was all like duct tape and glue. It was always a huge undertaking. It wasn’t easy to update. And it was all manual, so it was error-prone.”
Challenge: Perfect Snacks struggled with an inefficient, Excel-based system for managing trade promotions and forecasting, requiring substantial manual effort each month without providing needed detailed insights.
Solution: Vividly automated the data integration and forecasting process, saving significant time and improving accuracy and efficiency in trade promotion planning and forecasting for Perfect Snacks.
NotCo
“Our previous TPM software was cumbersome and complicated. The layout prolonged the deduction process and overwhelmed us with irrelevant information. Integrating with our SAP system was challenging, risking inaccuracies and costly errors in our financial records."
Challenge: NotCo’s previous TPM software was overly complex, leading to inefficient deduction processes and overwhelmed staff. The system integration with SAP was problematic, resulting in financial inaccuracies and errors, complicating the management and resolution of deductions.
Solution: Vividly provided NotCo with an integrated, user-friendly TPM solution, streamlining deduction management and reducing manual effort. The seamless SAP integration eliminated financial inaccuracies, enabling NotCo to resolve $2 million in deductions and improve efficiency. This allowed NotCo to manage promotions more effectively and focus on strategic growth.
Vividly vs. Legacy TPM: See the Difference
Outdated software leads to missed insights, slow deduction recovery, and frustrated teams. See how Vividly stacks up where it matters most—planning, forecasting, deductions, and support.
| Category | Vividly | Other software |
|---|---|---|
| Promotion Planning | • Modern, user-friendly interface • Efficient, accurate entry • Time-saving automation • Flexible backup options • Effective communication • Data-driven planning |
• Clunky, confusing interfaces • Inefficient entry and management • No automation in date selection • Limited document support • Restricted commenting • Lack of in-screen analytics |
| Forecasting | • Automated, flexible future pricing • Time-saving, accurate live connection • Tailored for distributor-based businesses • Flexible timing adjustment • Fast, innovative technology |
• Limited capabilities in future pricing • Disconnected duplication • Inability to handle distributor volume • No timing shift adjustment • Slow, outdated technology |
| Insights | • Focused support for brands • Accurate trade rate handling • Utilizes POS data for pass-through spend • Breakdown of timing trends for deductions |
• Systems not tailored for indirect-heavy businesses • Lack of pass-through spend handling • No analytics for deduction timing trends |
| Deductions | • Comprehensive, compatible deduction scanner • Automated alignment • Efficient, tailored support • Scraper technology for backup and processing |
• No comparable deduction breakdown • Basic matching • No comparable services |
| Support | • Unlimited, experienced training • Extensive video training • Fast, experienced support • Quick, satisfying implementation • Chat support with fast response |
• Limited, costly training • Basic materials • Slow support response • Lengthy, negative implementation experience • Email ticketing with slow response |
| Business | • Agile, exciting growth • Customer-driven innovation • Tailored solutions for fast-growing brands • Built by CPG for CPG • Specializes in innovative brands |
• Stagnant product development • Lack of customer-driven innovation • Focus on larger, dormant customers |
Run Trade Promotions Smarter—All in One Place
Centralized source of truth for all trade promotion and forecasting data.
Enhanced communication and collaboration between sales and finance teams.
Detailed trade performance analytics - compare forecasts to actual performance in real time.
Clear minor deductions in under 10 seconds with Quick Clearing, freeing time for high-impact financial analysis.
Effortlessly clear routine deductions and rectify errors with Simple Resolution and advanced error handling, ensuring accurate invoice management.
The Right TPM Platform Changes Everything
MAXIMIZE TRADE PROMOTION IMPACT WHILE EFFECTIVELY MEASURING ROI
Trade promotions are already one of the biggest expenses for your company. So your trade spend management tool shouldn’t add to that burden. Vividly offers a customized, cost-effective solution that can grow with your business as you expand. We offer transparent pricing and packages designed to work with budgets for CPG brands of all sizes.
INDUSTRY-LEADING IMPLEMENTATION AND ONBOARDING
Vividly’s implementation process is significantly shorter and more affordable than other trade promotion management solutions. In fact, you could be up and running in as little as 6 months, including complex integration with ERP and EDI systems.
INTUITIVE SOFTWARE
We’ve been in your shoes — that’s why we designed Vividly with the user (you!) in mind. From automated workflows to our intuitive user experience, Vividly is the easiest-to-use trade spend management solution out there.
EXCEPTIONAL CUSTOMER CARE
With Vividly’s embedded chat, you can get responses from trade spend experts in less than 5 minutes. Our immediate support ensure that you can focus on growing your business without worrying about any technical difficulties. We’ll even share our best practices with you so you can organize your data and start seeing ROI in just a couple of weeks.
Real Customers, Real Results
$40M coffee brand improved its trade planning accuracy by
91%
$185M snack brand improved its trade forecasting accuracy by
98%
$192M snack brand saved $950K in annual deduction labor cost, which is reduced by_
90%
Cut Trade Spend Waste. Maximize ROI.
Ditch outdated TPM tools. See how top CPG brands like Liquid Death grow smarter even in a tough market.
