Get Trade Spend Under Control.
Stop Letting Cash Leak.
Leading CPG brands use Vividly to manage trade spend, match deductions with AI, and build accurate promo forecasts from one source.
Trusted by leading CPG brands
Real Brands. Real TPM Problems. Solved.
See how brands like Waterloo, Liquid Death, and Health-Ade fixed the same problems you’re facing—with Vividly.
Waterloo
Rapid expansion into 13K+ retailers left promotion and deduction data scattered in separate Excel files across the sales team, creating version mixups and slow planning. Vividly pulled everything into one system, cleaned product and customer hierarchies, made reporting shareable across sales and finance, and continues to evolve quickly based on Waterloo feedback.
Challenge: Fewer than a dozen salespeople each tracked promotions in their own spreadsheets; locating the current version was painful and rising deductions were hard to validate at scale.
Solution: Centralized promotions + deductions in Vividly, enabled plan-to-deduction matching, standardized data during migration, improved cross-team reporting, and delivered responsive product updates that support ongoing growth.
Liquid Death
Channel expansion sent transactions flying through multiple systems, creating handoffs and guesswork. Vividly partnered on a custom NetSuite build that replaced manual stitching with clean data flow, giving the team time back and confidence to scale.
Challenge: Explosive growth produced complex, multi-path transactions and manual reconciliations that a standard off-the-shelf integration couldn’t handle.
What Vividly Did: Delivered a tailor-made NetSuite integration in about two months with custom workflows, iterative alignment, and tighter data consistency—reducing manual work, improving accuracy, and supporting faster growth decisions.
Health-Ade
A fast-growing brand with one person trying to wrangle deduction PDFs was watching cash slip away. After adopting Vividly, everything landed in one hub, invalid claims got surfaced, and the team clawed back meaningful dollars while cutting turnaround time roughly in half.
Challenge: Rapid growth overwhelmed a lean finance team managing deductions by email and spreadsheet; limited capacity meant many chargebacks went undisputed and cycles stretched ~60 days.
What Vividly Did: Centralized all deductions, applied matching rules, and added Backup Retrieval support—enabling $1.1M disputed, $700K recovered, and ~30 days faster processing with at least 25% staff time savings.
Vividly vs. Legacy TPM: See the Difference
Outdated software leads to missed insights, slow deduction recovery, and frustrated teams. See how Vividly stacks up where it matters most—planning, forecasting, deductions, and support.
| Category | Vividly | Other software |
|---|---|---|
| Promotion Planning | • Modern, user-friendly interface • Efficient, accurate entry • Time-saving automation • Flexible backup options • Effective communication • Data-driven planning |
• Clunky, confusing interfaces • Inefficient entry and management • No automation in date selection • Limited document support • Restricted commenting • Lack of in-screen analytics |
| Forecasting | • Automated, flexible future pricing • Time-saving, accurate live connection • Tailored for distributor-based businesses • Flexible timing adjustment • Fast, innovative technology |
• Limited capabilities in future pricing • Disconnected duplication • Inability to handle distributor volume • No timing shift adjustment • Slow, outdated technology |
| Insights | • Focused support for brands • Accurate trade rate handling • Utilizes POS data for pass-through spend • Breakdown of timing trends for deductions |
• Systems not tailored for indirect-heavy businesses • Lack of pass-through spend handling • No analytics for deduction timing trends |
| Deductions | • Comprehensive, compatible deduction scanner • Automated alignment • Efficient, tailored support • Scraper technology for backup and processing |
• No comparable deduction breakdown • Basic matching • No comparable services |
| Support | • Unlimited, experienced training • Extensive video training • Fast, experienced support • Quick, satisfying implementation • Chat support with fast response |
• Limited, costly training • Basic materials • Slow support response • Lengthy, negative implementation experience • Email ticketing with slow response |
| Business | • Agile, exciting growth • Customer-driven innovation • Tailored solutions for fast-growing brands • Built by CPG for CPG • Specializes in innovative brands |
• Stagnant product development • Lack of customer-driven innovation • Focus on larger, dormant customers |
See Trade Spend. Recover More. Plan Smarter.
Centralized source of truth for all trade promotion and forecasting data.
Enhanced communication and collaboration between sales and finance teams.
Detailed trade performance analytics - compare forecasts to actual performance in real time.
Clear minor deductions in under 10 seconds with Quick Clearing, freeing time for high-impact financial analysis.
Effortlessly clear routine deductions and rectify errors with Simple Resolution and advanced error handling, ensuring accurate invoice management.
The Right TPM Platform Changes Everything
MAXIMIZE TRADE PROMOTION IMPACT WHILE EFFECTIVELY MEASURING ROI
Trade promotions are already one of the biggest expenses for your company. So your trade spend management tool shouldn’t add to that burden. Vividly offers a customized, cost-effective solution that can grow with your business as you expand. We offer transparent pricing and packages designed to work with budgets for CPG brands of all sizes.
INDUSTRY-LEADING IMPLEMENTATION AND ONBOARDING
Vividly’s implementation process is significantly shorter and more affordable than other trade promotion management solutions. In fact, you could be up and running in as little as 6 months, including complex integration with ERP and EDI systems.
INTUITIVE SOFTWARE
We’ve been in your shoes — that’s why we designed Vividly with the user (you!) in mind. From automated workflows to our intuitive user experience, Vividly is the easiest-to-use trade spend management solution out there.
EXCEPTIONAL CUSTOMER CARE
With Vividly’s embedded chat, you can get responses from trade spend experts in less than 5 minutes. Our immediate support ensure that you can focus on growing your business without worrying about any technical difficulties. We’ll even share our best practices with you so you can organize your data and start seeing ROI in just a couple of weeks.
Real Customers, Real Results
$40M coffee brand improved its trade planning accuracy by
91%
$185M snack brand improved its trade forecasting accuracy by
98%
$192M snack brand saved $950K in annual deduction labor cost, which is reduced by_
90%
Cut Trade Spend Waste. Maximize ROI.
Ditch outdated TPM tools. See how top CPG brands like Liquid Death grow smarter even in a tough market.
